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back to newsroom18/01/2010 Northern Rock plc to sponsor Newcastle United
- New four-year contract to commence from the 2010/11 season
Northern Rock plc (the “Company”), the new bank formed following the successful restructure of the Northern Rock business on 1 January 2010, can confirm that it is to become the main sponsor of Newcastle United Football Club. This follows a long-standing relationship between Northern Rock and Newcastle United.
The new four-year contract will commence from the start of the 2010/11 football season. The total sponsorship value may vary, from £1.5 million to a maximum potential of £10 million, with payments phased over four years. The maximum potential will only be realised if Newcastle United is playing in the Premier League for the full contract period. The contract is subject to an agreed review point after two years and will expire at the end of the 2013/14 season.
Gary Hoffman, Chief Executive said:
“I am pleased to confirm that the new bank has become the main sponsor of Newcastle United. There has been a long-standing relationship between Northern Rock and the club, which dates back to 2004, and it represents an important community link.
“Brand awareness and promotion are important elements in the continuing development of the Company. However, we remain mindful of our responsibilities under Government ownership and only consider those advertising and promotion channels that deliver a high return on investment and good strategic fit. We believe that the sponsorship deal with Newcastle United provides both of these.
“The new contract will help keep the Northern Rock brand in the public eye and reinforce our strong roots in the North East region, a community we are immensely proud to support.”
Media Contacts
Northern Rock:
Brian Giles
Simon Hall
Nigel Charlesworth
Jule Wilson
Tel: 0191 279 4676
E-mail: press.office@northernrock.co.uk
Brunswick:
Anita Scott
Nigel Prideaux
Charlotte Kenyon
Tel: 020 7404 5959
Notes to Editors
This announcement should be read in conjunction with the announcements made by Northern Rock plc on 8 and 15 December 2009 providing details on the legal and capital restructure.
Northern Rock plc is a new bank, authorised by the FSA as a deposit taker and mortgage lender from 1 January 2010. The Company holds and services around £19 billion of savings balances and £10 billion of mortgage accounts. It offers new savings and mortgage products.
Important Notice
This document contains certain forward-looking statements with respect to the plans and objectives of Northern Rock (Asset Management), its current goals and expectations relating to its future financial condition and performance and the future operations of its business.
Forward-looking statements are sometimes, but not always, identified by the use of a date in the future or by such words as "anticipates", "aims", "due", "could", "may", "should", "expects", "believes", "intends", "plans", "potential", "reasonably possible", "targets", "goal" or "estimates" (although their absence does not mean that a statement is not forward looking). By their nature, forward-looking statements are unpredictable and involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Northern Rock’s actual future results or developments may differ materially from the results and developments expressed or implied in these forward-looking statements as a result of a variety of factors, including (but not limited to) UK domestic and global economic and business conditions, market related risks such as interest rate and exchange rate volatility, delays in implementing proposals, difficulties with computer systems, legislative, fiscal, competition and regulatory developments and changes, the impact of any legal or other proceedings against Northern Rock, changes in customer preferences and other factors.
All forward-looking statements in this announcement are based on information available to Northern Rock (Asset Management) as of the date hereof. All written or oral forward-looking statements attributable to Northern Rock (Asset Management) or any person acting on behalf of Northern Rock (Asset Management) are expressly qualified in their entirety by the foregoing.
Other than in accordance with its legal or regulatory obligations, neither Northern Rock (Asset Management) nor anyone acting on its behalf undertakes any obligation to update or revise any forward looking statement, whether as a result of new information, future events or otherwise.